All Marketers Are Liars Book by Seth Godinpremium off white cream pages Stitched binding Matte cover Local Premium Copy Language English Dimensions 5. 5 x 8. 26 inches Pages amount 274 Summary Seth Godin argues that the best marketers are storytellersnot liars. Successful marketing is about telling authentic, compelling stories that people want to believe. If a story resonates and aligns with a customer's worldview, it spreads. But if it feels fake or forced, it fails.