Scorecard Marketing: The Four-Step Playbook for Getting Better Leads and Bigger Profits Book by Daniel Priestleypremium off white cream pages Stitched binding Matte cover Local Premium Copy Language English Dimensions 5. 5 x 8. 26 inches Pages amount 151 Summary Scorecard Marketing: The Four Step Playbook for Getting Better Leads and Bigger Profits by Daniel Priestley and Glen Carlson introduces a strategy centered around creating interactive quizzes, or "scorecards," to attract and engage potential customers. This approach aims to generate qualified leads by