Beyond Earnings: Applying the Holt Cfroi and Economic Profit Framework - Hardcoverby David A. Holland (Author), Bryant A. Matthews (Author) Beyond Earnings is targeted at investors, financial professionals, and students who want to improve their ability to analyze financial statements, forecast cash flows, and ultimately value a company. The authors demonstrate that reported earnings are easily gamed by accounting shenanigans and reveal how commonly used profitability measures such as return on equity can be misleading. Because