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Marketing (3e édition)Auteurs : Lus Cardin, Stphane Durocher diteur : Chenelire ducation Date de parution : 2021 ISBN : 9782765061694 Rsum : Un outil dapprentissage complet et plus que jamais dactualit! Un ouvrage qui accompagne les tudiant tout au long de leur programme, car il convient autant un cours dintroduction au marketing qu un cours portant sur la planification marketing. Cette 3e dition propose : La gestion de la relation client est dsormais traite comme une
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Marketing (3e édition)
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