So Good They Can't Ignore You: Why Skill Trump Passion in the Quest for Work You Love'Follow your passion' is bad career advice. Find out what you should do instead In So Good They Can't Ignore You, Cal Newport sets out on a quest to discover the reality of how people and up loving what they do. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers and others who admitted to deriving great satisfaction from their work, Newport debunks the long held beleif that 'following your passion'