The Evolution of New MarketsHow do markets evolve? Why are some innovations picked up straight while others take years to be commercialized? Are there first mover advantages? Why do we behave with 'irrational exuberance' in the early evolution of markets as was the case with the dot. com boom? This book explains in a refreshingly clear style how markets develop. His purpose is to show how good a grasp of economics can improve managers' business and investment decisions. Author: