Unruly Media: YouTube, Music Video, and the New Digital CinemaUnruly Media argues that we are the crest of a new international style in which sonic and visual parameters become heightened and accelerated. This audiovisual turn calls for new forms of attention. Post classical cinema, with its multi plot narratives and flashy style, fragments under the influence of audiovisual numbers and music video like sync. Music video becomes more than a way of selling songs. YouTube's brief, low res clips encompass many