Go East!For more than two centuries, Hungarians believed they shared an ethnic link with people of Japanese, Bulgarian, Estonian, Finnish, and Turkic descent. Known as "Turanism," this ideology impacts Hungarian politics, science, and cultural and ethnic identity even today. In Go East!: A History of Hungarian Turanism, Balzs Ablonczy examines the rise of Hungarian Turanism and its lasting effect on the country's history. Turanism arose from the collapse of