Inside Your Customer's ImaginationBy: Chip R. Bell A journey into a powerful idea . . . the more people you involve as creators and contributors, the greater your innovation capacity. Polly LaBarre, New York Times bestselling coauthor of Mavericks at Work Organizations need to offer customers breakthrough products, services, and solutions to effectively compete in todays innovation hungry economy. The challenge is customers often dont know precisely what they want. As Henry Ford is